Company History

Company History

Company History

Esther Formula has continued rapid growth by targeting the large consumer market since 2017, based on the power of “the consumer consultations, nutritional prescriptions,” which have been continuing for 10 years since its establishment in 2006.

ESTHERFORMULA Phase 1. Face-to-Face/Niche Consumer Market

2006
Esther Formula establishment
2007
Esther Formula company’s mall Esthermall open
2008
Korea No.1 Entered K-Farms, a pharmacy distribution chain Entered CJmall, the largest online shopping mall in Korea Entered GS Home Shopping, a Korean home shopping broadcast channel
2009
Launched Korea's first lactobacillus 10 billion CFU single product Entered Shinsegae Department Store in Gangnam
2010
Launched premium brand exclusively for department stores
2011
Launched Skin Care Formula', a product with skin health individual certification accredited by KFDA
Launched 'Hepa Care Balance', a product with liver health individual certification accredited by KFDA
2012
Expanded Shinsegae Department Store Gangnam branch
2013
Launched the first Korean home shopping broadcast channel CJ O Shipping and Home & Shopping for 'Esther Probiotics'
2014
Launched 'Esther Lactobacillus' in NS Home Shopping, a Korean home shopping broadcast channel
Achieved cumulative sales of 2,000,000 bottles of Esther Probiotics
2015
Entered Shinsegae Department Store in Busan Centum City Achieved cumulative sales of 3,000,000 Esther Probiotics
2016
Achieved the cumulative sales of 5,000,000 bottles of Esther Probiotics

ESTHERFORMULA Phase 2. Targeting online/large consumer markets

2017
Launched vegetable omega-3 product 'Phyto Omega Plus D1000IU' and sold 1,117 boxes per minute
Annual sales exceeded KRW 40 billion
2018
Esther Formula company’s mall membership exceeded 100K
2019
Annual sales exceeded KRW 45 billion
Achieved cumulative sales of 8M bottles of Esther Probiotics
2020
Achieved 150% sales growth rate
Annual sales exceeded 65 billion won 'Esther Probiotics'
Korea Consumer Loyalty Grand Prize
'Esther Probiotics' Korea Brand of the Year No.1
Launched functional collagen product 'Dr. Esther Fish Collagen' certified by KFDA
Launched Korea's first product containing elastin, the elastic fiber of the skin dermis, 'Esther Elastin Original'
Esther Formula company’s mall members exceeded 3M users
Entered GS Convenience Store, Korea's largest convenience store chain Entered Olive Young, Korea's largest drug store
as well as Costco Korea
2021
Annual sales exceeded KRW 120 billion
Achieved cumulative sales of 10M bottles of Esther Probiotics
'Esther Probiotics' brand customer loyalty grand prize
'Dr. Esther Fish Collagen' brand customer loyalty grand prize
Launched 'Glutathione direct film'
Korean Consumer Loyalty Grand Prize
2022
Annual sales exceeded KRW 150 billion
Esther Glutathione received the ‘Consumer Choice Award’
Cumulative sales of 'Glutathione direct film' have surpassed 200M
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